Service // UX Strategy & Audit

Identify Friction Points.
Optimize Experience.

A powerful user experience is not about how a product looks—it’s about how effortlessly users achieve their goals. We uncover the real reasons users drop off and transform insights into a roadmap for growth.

Friction Detected
User Drop-off Analysis

What Is UX Strategy & Audit?

It is a comprehensive evaluation of your existing digital product to assess how effectively it serves both users and business goals.

Instead of assumptions, we rely on structured analysis, UX principles, and behavioral insights to identify what’s broken, what’s missing, and what’s limiting growth.

Why It's Critical

Poor UX silently leaks revenue. A weak user experience leads to:

  • High bounce rates & abandoned checkouts
  • Low lead generation & poor engagement
  • Increased customer acquisition cost

What Are Friction Points?

Moments where users experience resistance while interacting with your product.

Confusing Navigation

Users get lost due to unclear menus or poor hierarchy.

Poor Mobile Experience

Touch targets are too small or layout breaks on phones.

Trust Gaps

Lack of social proof or outdated design reduces credibility.

// OUR METHODOLOGY

10-Step Audit Process

STEP 01

Business & Product Context

UX decisions must support strategy. We analyze your business model, target audience, and success metrics.

STEP 02

Heuristic Evaluation

Evaluating against global standards: Clarity, consistency, feedback, and error prevention.

STEP 03

Information Architecture

We analyze menu clarity, page hierarchy, and content grouping to reduce cognitive load.

STEP 04

User Flow Mapping

Identifying dead ends, redundant steps, and drop-off points in key journeys (Signup, Checkout).

STEP 05

Conversion Funnel Review

Auditing high-impact areas: Landing pages, Forms, CTAs, and Pricing tables.

STEP 06

Content & UX Copy

Evaluating headlines, button labels, and microcopy to ensure users never feel lost.

STEP 07

Visual Hierarchy

Analyzing typography, color contrast, and spacing to guide user attention effectively.

STEP 08

Mobile & Responsive

Checking touch interactions, mobile navigation, and performance on smaller screens.

STEP 09

Accessibility Review

Assessing color contrast, font sizes, and screen reader compatibility for inclusive design.

STEP 10

Behavioral Analytics

Using Heatmaps and session recordings to validate issues with real user data.

Deliverables You Receive

UX Audit Report

A detailed document highlighting issues, gaps, and friction points in plain English.

Actionable Recs

No theory. Only practical improvement suggestions with UX rationale.

Prioritized Roadmap

Issues ranked by User Impact and Business Impact to help you focus.

Strategic Direction

Guidance for redesign planning, feature improvements, and long-term strategy.

UX Strategy & Audit

Best for existing products that need improvement.

  • Improves an existing product
  • Identifies usability issues
  • Focuses on optimization
  • Driven by heuristics & data

UX Research Strategy

Best for new products or major redesigns.

  • Used before building a product
  • Explores user needs & behaviors
  • Focuses on discovery
  • Driven by interviews & surveys

Why Alitec?

8+ Years Expertise 40+ Case Studies ROI Focused

We don’t just analyze UX—we align it with business success. Let’s uncover what’s stopping users from converting and fix it with clarity and precision.